[TesTVWhirl]

ITV seem somewhat undecided with how they want to handle their production company names. They inherited lots of production company names. Merged them all together under ITV Productions/Studios as big was seen as better. And nowadays seem to be spinning off more micro production company names again as niche is in again. But regardless, they're always completely new ones - they aren't really harking back to any old names.

Even if for whatever unlikely reason they wanted to, in a lot of cases they probably couldn't anyway. People seem to forget the amount of private individuals or small independent companies that have sprung up and bought 'all the IP and logo of former company x' in recent years to try and either 'protect' it, trade off their prior goodwill, or possibly just in the vain hope someone with a big chequebook will want to buy it back at some point. TVS (admittedly never ITV plc), HTV and Carlton at least I'm pretty sure have all been snapped up by someone else these days (I'm sure we've all seen those hideously forced disclaimers people have been made to attach to Youtube videos involving the original companies way pre-dating whoever 'bought the name' 20 years later), so ITV would be steering well clear.