[Andrew]

Regarding ITV or ITV1, I have no strong opinion either way, On one hand ITV obviously because it’s a long established brand, but ITV1 makes sense in that you wouldn’t have ‘BBC’ and BBC Two.

There has been occasions particularly on sports coverage where it’s got a bit awkward and they’ve said something like “Live coverage of the whole Aintree meeting is across ITV with the first two races on ITV4 and the Grand National on ‘the main channel’” as it wouldn’t sound right referring to ITV as the whole network and a channel in the same sentence

Bear in mind last time they rebranded as ITV1 it was in the dual branded era alongside the regional names, so it’s completely different this time