04-10-2022, 06:34 PM
I never particularly liked the ITV 1 name, always seen it as channel 3 sitting between BBC Two and Channel 4 so having a 1 in there never sat right. I can however see why they wish to go back to it with the focus moving to ITV X as the core service rather than ITV the channel.
The information does help explain the X name better with the X referring to all the channels. The concept of the same locations used for every channel also sounds interesting.
The information does help explain the X name better with the X referring to all the channels. The concept of the same locations used for every channel also sounds interesting.