04-10-2022, 06:42 PM
inews.co.uk
Quote:What could possibly go wrong?
ITV will use the 2022 Fifa World Cup to launch the replacement for ITV Hub, the streaming platform notorious for infuriating football fans left staring at frozen screens.
Viewers welcomed ITV’s announcement that the Hub, derided for its unwelcome habit of crashing during live events, will be scrapped this autumn.
The commercial broadcaster has invested £160m in replacement on-demand service ITVX, built with a “completely new technical and user-experience architecture.”
New dramas will premiere on ITVX nine months before running on the broadcast ITV channel, and viewers are promised 9,000 hours of content, including 300 blockbuster movies.
Sport will be a key attraction on the new platform. In a risky move, ITV plans to launch ITVX to coincide with the World Cup, which begins on November 20, with a major marketing campaign targeting football fans.