[TVNerd]

New dramas will premiere on ITVX nine months before running on the broadcast ITV channel

I get that they want people watch ITVX but why nine months?!

It’ll still be new content to those who don’t use ITV Hub, the same amount of content will still have to be made. Not sure what the issue is.

Will these ITVX premiere dramas be available to Scottish users, as if you enter a Scottish postcode you don’t get any main channel content (I know you can use an English postcode but many people won’t know that)
They could put them on the STV player premium tier if they don’t want to change the current system I suppose.