[JAS84]

Would sky ever remove the now TV brand and call it SkyX as more linked name to sky content?

I think Now is around specifically *to* get away from the Sky brand. There's a lot of negativity around the Sky name and Now comes across as a more easily accessible and cheaper alternative service.

They just launched 'Wow' in another country (I don't remember where) because the name 'Now' was taken there. If they wanted to, they could've easily called the service there 'SkyX' or whatever, but they clearly want to use the 'Now' or 'Wow' branding more.

Germany. The RTL network there had a streaming service called TV NOW, though it rebranded to RTL+ last year.