[Transmission]

The idents sound like the same concept as SKY 1 - Solid,  SKY 2 - Liquid, SKY 3 - Gas idents from 2008?

That was the first thing I thought of as well. Although it sounds like the execution will be very different, I do like that idea of same-but-different idents across the channels.

Of course, the biggest difference is that there wasn't much distinction between what those Sky channels were showing so the idents were visually pleasing but not particularly meaningful. It'll be fun to see how the individual personalities of the ITV channels will be expressed in the different versions.