05-10-2022, 01:17 PM
I imagine the survey question was something like “which of following ITV channels do you associate programmes with?” and if people are putting Love Island as being ITV 2 and Heartbeat on ITV 3 they’re going to put ITV 1 down when they see Coronation Street mentioned, merely to distinguish it from the others. Where as if the question was more general and included channels from other broadcasters you’d probably get more people saying simply ITV.