09-10-2022, 07:29 AM
(08-10-2022, 11:56 PM)Allanbuzzy Wrote: Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?
I mean, it’s a pretty clear demographic and one that’s quite distinct - female, under 30, young mums. ITV2 is much broader. They both exist because they both bring in the advertisers. Seems pretty obvious to me.