09-10-2022, 09:45 AM
(09-10-2022, 08:45 AM)thomalex Wrote:I thought it was their female skewed channel, bit like TLC for example. Same way ITV4 is supposedly a male skewed channel.(08-10-2022, 11:56 PM)Allanbuzzy Wrote: Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?
I also don’t understand it and especially in the streaming era it seems overkill but clearly it must still bring in ad revenue so they continue with it.
ITV2 is now ITV's version of E4, perhaps.