09-10-2022, 02:05 PM
(08-10-2022, 11:56 PM)Allanbuzzy Wrote: Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?
ITV2 had many advertisers competing for ad space to the point where ITV concluded that launching a female-skewed channel would help to bring in more advertisers who couldn't get prime ad space on ITV2. It also changed ITV2's demographic to one solely focusing on the youth audience