[MFTJA]

Does anyone know why there was a slight change to the slide itv logo effect on main itv so the itv letters have one colour not 3 cut out segment reveal?
Was it viewed as off putting the way it formed or?

Also why did the slide effect not carry on into other itv channels as the itv2 , 3 etc etc look good on main channel as slide tiles but on the actual channels they never incorporated the look.

The original 2013 relaunch seemed to link the itv channels best and was spoilt when itv 2 stopped the red logo and had new idents then main itv stopped the circle forming on the i of itv in trailers.

I think it’s a bit nitpicky to go in-depth about an effect a channel used to use. Put simply, presentation can’t last forever, they refreshed ITV(1) in 2019 to modernise it a bit. I think they’ve actually done a good job of refreshing the channels over time without actually changing a lot.