[mrarg1393]

6am and there’s no sign of any rebrand.

I noticed that too. Do you think it could be an evening launch?

I’d be very surprised if it was an evening launch, I’ve never known a tv channel to rebrand in the middle of the day or on an evening personally… I think we can pretty much assume it’s not happening today… likelihood is it will probably change at the same time ITVX is released which looks like it will be towards end of this month if it’s still on track to. But we shall wait and see what happens. Like it’s been mentioned above, that’s even if it’s actually happening - it’s only been rumours so far and there hasn’t actually been any official confirmation from ITV that they are actually rebranding ITV to ITV1… it’s all just hearsay at the moment.