[Asa]

I'd second eyeTV's theory. I doubt they'd build 3 trail templates (ITV + ITV Hub, ITV1 + ITV Hub, ITV1 + ITVX) either.

At the end of the day there's a reason they don't publicly promote launch dates like this, so people can't moan "it didn't happen!!" at them when it doesn't happen. Everyone away from us would have been oblivious to the BBC One delay for example.

Unless there was some dire need to tie a particular show with "ITV1" then they can be fairly relaxed when to launch. Especially if that's linked to a technical overhaul like ITVX, which is probably keeping everyone there very busy.

I'd still want longer than 10 days to road test an app before a major tournament begins though