[HJB]

I'm quite astonished at the ITV Be logo. Was this their only option of giving it personality? The whole presentation package in the end is important as brioalex pointed out. We can only judge it fully until the whole body of work can be seen from visuals to idents. 2013 for me, when their present logo launched, remains their best rebrand. Everything felt fresh, organised, human and consistent but with their own distinctive voice to their audience. I just hope ITV gets it right again.