04-11-2022, 10:37 PM
(04-11-2022, 10:32 PM)HJB Wrote: I'm quite astonished at the ITV Be logo. Was this their only option of giving it personality? The whole presentation package in the end is important as brioalex pointed out. We can only judge it fully until the whole body of work can be seen from visuals to idents. 2013 for me, when their present logo launched, remains their best rebrand. Everything felt fresh, organised, human and consistent but with their own distinctive voice to their audience. I just hope ITV gets it right again.
I was a big fan of the 2013 rebrand too! Everything felt coherent, fluid and it really looked like it had a lot of creative thought put into each identity for the different channels. It has become watered down very much recently which is a shame so it’ll hopefully be nice to see some consistency again at least.