[F4C]

Honestly, I really dislike the numerals font. What is it? Custom? Reem looked far better and a Reem 1 beside the ITV logo would have worked so much better.

I think they'd be better off calling ITV Be 'ITV 5' and be done with it. Or give the other ITV channels names instead of numbers. The ITV Be logo just looks silly.

The Reem font’s on its way out with the rebrand. Looks like they’re adopting the font they use on the ITVX announcement on their socials. 

As for ITVBe, the brand’s well-known by this point so replacing it would be counter-productive. But I do agree with you on the logo- the colours are sound but the logo is vile.