07-11-2022, 04:26 PM
Yep, if there's any doubt about it's reliability then better to delay than launch and tarnish the brand on Day 1. With them not making a big deal of the World Cup on ITVX then it lessens the impact even if there are teething issues come the QF onwards (the BBC have the semi-final and final anyway so no issues there even if it is England).
The press release says "ITVX will be rolling out across devices and platforms in the coming weeks" so it may be gradual - throw it to Sky Glass customers or something first and go from there.
It does make ITV1 an interesting question - depending on the trail design it may be trickier/unnecessary headache to slap the ITV Hub logo on it for a few weeks. Would love to know how they're squaring that circle.
The press release says "ITVX will be rolling out across devices and platforms in the coming weeks" so it may be gradual - throw it to Sky Glass customers or something first and go from there.
It does make ITV1 an interesting question - depending on the trail design it may be trickier/unnecessary headache to slap the ITV Hub logo on it for a few weeks. Would love to know how they're squaring that circle.
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