[UTVLifer]

ITVX not being ready for the World Cup is a nightmare.  This was ITV's chance to shine, launching with something big.  I just hope the tape holding ITV HUB together can cope.

I still think it's ok for ITV 1 to relaunch now.  It will give a bit of time before the launch of ITV X and start to place ITV name as the masterbrand only again.

Exactly as you say, lets just hope that the tape holding the ITV Hub together can cope under the weight of the World Cup - having struggle immensely and been a nightmare to use during most of the big matches last year during the Euros - until ITVX is ready to launch in December