09-11-2022, 07:11 PM
(09-11-2022, 02:16 PM)rick Wrote: Still nothing official about what is happening with UTV...Whatever happens in NI, let us hope that it'll at least be entirely consistent across 100% of the branding and presentation elements - rather than continuing with anything like the current hotchpotch of being just "ITV(1)" for some things and just "UTV" for others.
Will it finally become ITV 1 NI? (The upcoming rebrand would be a great time to do it).
Will NI content be available on the Hub/X? (Could have its own Fast channel/section instead of just on the clunky 'itv.com/utvprogrammes' site)
If the UTV remains, what will its on-screen look be?
The fact that the decision-makers at ITV plc spectacularly failed to introduce some form of *total* branding consistency for NI in the same breath that the decision was made for the "temporary" use of ITV continuity in NI to become permanent, will forever remain a woeful episode as far as I'm concerned.
If the impending new look doesn't sort this out, one way or another, I might just explode.
I also regard the fact that the "1" was ever dropped from the main ITV network's on-screen name (when ITVs 2, 3 and 4 continued to exist, and weren't either closed down or given non-numeric new names) to be an eyeroll-worthy decision. I am therefore glad that common sense has *finally* prevailed (albeit that 9 years is far too long a wait) with the "1" set to soon be reinstated.
If they need a new name for UTV Life, my suggestion would be "Night Life" (with a logo that somehow emphasises the first two letters - "N.I.")