13-11-2022, 09:23 AM
Not long to go now til the rebrand!
As Clean Feed confirmed the ITV Reem font is being replaced, I wonder if this will extend to the programme end credits. The 2013 rebrand was very comprehensive and ITV's brand guidelines at the time were updated to instruct programme makers with a 52 page guideline document.
It will be interesting to see if end credits update on Tuesday to use the new corporate font(s). Reem is also used for the writer/director credits over the first scenes of Coronation Street.
I'd love them to give programme makers a bit more flexibility over their end credits so everything isn't so generic. ITV are the only network which do this I think, and I've always found it rather bland.
As Clean Feed confirmed the ITV Reem font is being replaced, I wonder if this will extend to the programme end credits. The 2013 rebrand was very comprehensive and ITV's brand guidelines at the time were updated to instruct programme makers with a 52 page guideline document.
It will be interesting to see if end credits update on Tuesday to use the new corporate font(s). Reem is also used for the writer/director credits over the first scenes of Coronation Street.
I'd love them to give programme makers a bit more flexibility over their end credits so everything isn't so generic. ITV are the only network which do this I think, and I've always found it rather bland.