[AaronTV]

Looking at the show when it first launched, I can’t help but feel the original look from 2014 is nicer than what they have ended up with now. The studio, graphics, music - all pretty much perfect with a consistent, unified look based around the teardrop shape.

The studio in particular was stunning at launch - just the right level of formal with the desk, but very clearly still a breakfast program, and plenty of presentation points.

The TVC studio evidently had better technology than its predecessor, but to me it really lost the feeling of a breakfast show and ended up with quite a sterile feeling. The enormous replacement desk then effectively removed most of the flexibility the studio once had, which you can see reflected in the limited camera angles and confining the show largely to the desk.

The show’s current presentation with its massive sliding blocks, dodgy looking titles and random mix of music packages has been so endlessly tweaked from the original concept they probably would have been better off refreshing the whole look entirely somewhere along the line and sticking with it!

In terms of the show more generally, however, they have done well to remain pretty consistent over the last nine years - I think the format today is pretty far removed from when it launched, but clearly a much more stable period for ITV than the end of the GMTV days and the various Daybreak disasters which followed.