[Brekkie]

The TOTH is arguably the most important part of the broadcast, where from a branding perspective you really need the name of the programme to be clear.

The background-less and generic wordmark is just not working very well in that shot. That’s not to say it couldn’t be made to work, but it does need tweaking.

As pointed out by others, though, the previous logo was very recognisable and why dilute your branding with effectively a “second logo” in the form of a generic wordmark?

At the top of the hour the logo is front and centre on the screen and then perfectly clear in the minute or so prior to the straps appearing.   I get why they've dropped the blob - think this look wouldn't work with it (though agree the ditching of a recognisable logo is a brave call).   Adding a shadow or outline to the wordmark will just end up looking awful - ultimately it doesn't particularly matter if it occassionally vanishes on a white backdrop as long as that isn't frequently the case.    I'm yet to see anyone provide a cap where that has happened.

As for the size of the astons - need a side by side comparison I guess but compared to BBC News I thought they seemed relatively small, or maybe it's just that the teal and white is far less harsh than the red.