[Brekkie]

But the brand there is 'BBC', and the programme name does appear on the straps, the background screens and within other graphics in the studio at regular intervals. They manage all that without a channel DOG.

I doubt you could actually go more than a few minutes before seeing the name of the programme very clearly on screen when watching on BBC One.

Exactly.  It appears whenever a strap appears, which the GMB wordmark clearly does too.