[Adsales]

My biggest question of this rebrand is why do they use the 2017 Logo in the titles, stings and still in studio mugs and things but why do they use just the lettering for the lowers and the twitter profile, this kinda makes the brand weak imo because it looks like something is missing

If that were the case then every programme should have its logo constantly superimposed. 

GMB's logo hasn't changed by the way. It is the 2017 logo and will continue to be so. That doesn't mean it has to be plastered on the screen for the duration of the programme. Viewers know what they are watching.