[Keith]

You make a good point. GMB's formula has given rise to some blurring of the line between what is "pure news" and opinion which does make me question what is the difference between GMB and GBN and why is OFCOM not coming down like a ton of bricks on GMB like its doing on GBN?

I think there's a few notable distinctions to be made when comparing GMB and GBN.

Firstly, Good Morning Britain is a three hour weekday programme on ITV1/STV, whereas GB News is a channel which has several programmes on it.

Secondly, as far as I'm aware Good Morning Britain isn't hosted by any current serving politicians, let alone having a current serving politician interview another current serving politician. By contrast some of GB News' programmes are hosted by current serving politicians, albeit some may be standing down at the next general election. Having one serving politician interview another gives rise to the accusations surround impartiality, especially when they're both on the same political party. Whilst Ed Balls does regularly present on GMB he hasn't been an MP since 2015.

One similarity both have (these days) is that they both have a separate newsreader, who reads the news summary/headlines. For GB News this allows them to claim that the news and 'opinion content' is clearly separated from the rest of the programmes. I imagine the same would apply for Good Morning Britain.