[AaronTV]

Maybe GMB / ITV are happy with only having one permanent host, who is accompanied by a series of regular guest/co-presenters.

That may well be the case, but I’m not personally convinced it’s necessarily the best thing for the program or its popularity. There’s very little consistency between Richard, Ed, Ben, Adil, Rob or whoever else turns up to present from what I can see, so it’s difficult to understand what they are trying to achieve.

We hardly ever get ratings anymore but we did last Friday — 620k, with Breakfast on 1.3m. That’s quite a substantial gap between Breakfast, IIRC GMB used to be in the 700-900k range whereas Breakfast has remained solid.

It may be the case that ITV are perfectly happy with the program at that level and are content with leaving it alone, but I do think a permanent team of presenters and a clearer direction wouldn’t go amiss.