[Ash101]

I use Paramount+, but it's a subscription-only service.  I appreciate that ITVX operates two tiers, but that's to do with avoiding advertising.

Turning Paramount+ into an amalgam of free services (including a linear catch-up service) with a premium subscription service would probably be a marketing nightmare.

I suspect that most of the UK is unaware that Paramount own C5, so would be confused by any instruction to send them to a streaming service with that name.

Yeah I get that.... sorry maybe my post wasn't clear. I wasn't suggesting that My5 needs to merge into Paramount Plus, but more that if this service is to host the majority of Channel 5's catchup service then it probably needs to still be named after them...instead of something like Pluto.