[chinamug]

Bad idea. I wonder, do people in Ireland still call Virgin Media TV, TV3?

Yes they do! It takes years for a PSB Name change to catch on. However, more and more people are now using the Virgin Name. When RTE2 became Network 2 in Ireland back in 1989, it took years for people and presenters to stop calling it RTE 2. Then when It changed back to RTE 2 back in 2004 it took years for people to stop calling it Network 2.