[Score]

They are not repeats if they've never aired on linear network before. Although with the amount of ITVX promos for these shows it probably feels like they are.

I would think that Nolly should air before Christmas.

With Nolly being 3 episodes I’m wondering if they might strip it over the days between Christmas and New Year, either 26th to 28th or 27th to 29th. 

I know they don’t usually use those slots for original drama but there’s no Voice Kids this year and ITVX does mean they have more drama now to use in slots they wouldn’t normally (they’ve definitely shown more drama this Summer than they normally would, most of it ITVX stuff).

On the subject of promos I have noticed that some of the recent ITVX originals (the comedies, Tom Jones, Sanditon) haven’t received the same kind of on air blitz as the first tranche of ITVX originals. Towards the end of last year and in Q1 of this year you couldn’t turn ITV on without being blasted with promos for A Spy Amongst Friends, Without Sin or Litvinenko, but the recent stuff has been promoted much more modestly. There are a fair few ITVX dramas in the Autumn press pack (although some of them acquired I think?) so it’ll be interesting to see the approach taken.

As for the comedies , Changing Ends and Significant Other are both airing on ITV1 in 2024, the others I expect are for ITV2.