27-02-2024, 07:56 PM
(27-02-2024, 02:42 PM)callumwatchestelly Wrote: Yeah, this is why Good Morning Britain should be extended to the weekends. Partly because it competes with the Beeb, but also because it stops ITV from having a continuous rotation of presenters that won't take off with the audience. CITV's axing from the weekend morning schedules would've been a perfect opportunity to do this as well!
But GMB itself has a continuous rotation of hosts that won't take off with the audience. It doesn't particularly matter if the weekend hosts change each year - indeed there has been more variety in that slot over the last decade than any slot in daytime. It's a slot they can afford to take risks in.