[Andrew]

Linear ratings are gradually dropping though meaning long running shows generally rate lower each year

Assuming there wasn’t a low rating first series years ago, this means each year will generally be the ‘LOWEST RATING EVER’ which presses all the right buttons and gets all the engagement on Twitter

These ratings are never put into context. If you read twitter last November with all the capital letter ratings posts you’d think I’m a Celeb was dead and buried, but then, oh, it was still one of the highest earring entertainment shows on TV.