25-04-2024, 08:12 PM
(25-04-2024, 07:55 PM)Jon Wrote: Although it might be loss making in its own right. It probably bought more than a Million pounds of publicity for ITV and probably got lots of people to open the ITV X app who wouldn’t have normally. I wouldn’t be surprised if long term it’s it made ITV more money that it’s cost them.
It's a loss leader for ITV but they have a lot of programmes which more than wash their face both here and internationally so overall, it's a good result.
I suspect Mr Bates will break even or make a bit of profit but nothing on the scale of something like Vera or Grace.