29-11-2023, 10:17 AM
Not great, is it? I certainly can't imagine anyone using the names like "U&Yesterday".
I can see why they're trying to do something. The UKTV brand was pretty well known originally in the days of UK Gold, UK Style and so on. But then when they moved on to individual channel brands it meant that some like Dave became incredibly successful while others like W were less so, but the UKTV branding itself fell into the background. In this age when broadcasters are trying to push their streaming services I can understand the attempt to make that overarching brand more prominent.
But I'm not so sure "U" is a good idea. I like the channels so good luck to them, I hope it does well, but I feel it somehow manages to both be quite bizzare and at the same time quite forgettable.
I can see why they're trying to do something. The UKTV brand was pretty well known originally in the days of UK Gold, UK Style and so on. But then when they moved on to individual channel brands it meant that some like Dave became incredibly successful while others like W were less so, but the UKTV branding itself fell into the background. In this age when broadcasters are trying to push their streaming services I can understand the attempt to make that overarching brand more prominent.
But I'm not so sure "U" is a good idea. I like the channels so good luck to them, I hope it does well, but I feel it somehow manages to both be quite bizzare and at the same time quite forgettable.