29-11-2023, 10:27 AM
Well I misread this as UTV to become U, so there is the first confusion.
How we mocked though when they announced Dave, but that was replacing a clumsy channel name (UKTV G2) and needing to get noticed on Freeview. Feels like UKTV is a recognisable enough brand for people to connect to their content - and it feels like it's got a bit of heritage behind it too. I get what they're trying to do with U&Drama etc - but that ideas works just as well, if not better, as UKTV&Drama.
Perhaps if people already referred to it as U for shorthand or had the logo emphasised the U it might make more sense. This feels like though it'll make their service get lost amongst the smart TV apps rather than become more prominent.
How we mocked though when they announced Dave, but that was replacing a clumsy channel name (UKTV G2) and needing to get noticed on Freeview. Feels like UKTV is a recognisable enough brand for people to connect to their content - and it feels like it's got a bit of heritage behind it too. I get what they're trying to do with U&Drama etc - but that ideas works just as well, if not better, as UKTV&Drama.
Perhaps if people already referred to it as U for shorthand or had the logo emphasised the U it might make more sense. This feels like though it'll make their service get lost amongst the smart TV apps rather than become more prominent.