[Stooky Bill]

Still haven't learned from how ridiculous G.O.L.D. was.

It was silly and didn't catch on but I can see why they did it. Problem is UK Gold was a very well known brand but the channel doesn't exist in that form any more. So now they've a brand that doesn't really make sense for what the programming is. And it's one that is used elsewhere in broadcasting for something totally different. They should have ditched it when it became G.O.L.D


I can see what they're doing with the U& and it's quite clever... 'you and Dave' is trying to build a connection between the channel and audience. But I think U is too vague a brand, it's going to be a bugger to Google. 

Just like people still talk about UK Gold and 4OD everyone's going to call it UKTV