29-11-2023, 11:24 AM
(29-11-2023, 10:27 AM)Brekkie Wrote: How we mocked though when they announced Dave, but that was replacing a clumsy channel name (UKTV G2) and needing to get noticed on Freeview. Feels like UKTV is a recognisable enough brand for people to connect to their content - and it feels like it's got a bit of heritage behind it too. I get what they're trying to do with U&Drama etc - but that ideas works just as well, if not better, as UKTV&Drama.
I mean - that was the point of the Dave launch wasn't it, to get everyone's attention with a quirky name, but luckily they built a successful channel and brand around it. They then applied that strategy to all their other channels, with mixed results.
The UK/UKTV prefixes were okay because the channel names then were broadly just descriptors of the type of programming on each channel (excluding Arena/Horizons, leftover names from when they were originally going to be BBC branded) - Style, Gardens, Drama, Documentaries, People, Food. They just weren't memorable and didn't really need to be under a unified brand because the audience for each channel was different.
This is just a really messy attempt to have the quirky individual channel brands AND attach the corporate identity to them as well - like trying to have their cake and eat it too.