29-11-2023, 11:38 AM
I can understand the necessary realisation of uniting their portfolio under one "brand" akin to ITV, BBC, Channel 4 however I don't think this is the best way to go.
U&Yesterday? U&W? they sound dire, and just weakens the brand(s) they've built successfully for years after dropping their old channel names UKTV History etc. U&Dave just weakens the ever successful "home of Witty Banter" Dave brand too. Of course they won't do a UTurn on this but as if someone thought this was a great idea.
The "U" even looks like the UTV logo.
U&Yesterday? U&W? they sound dire, and just weakens the brand(s) they've built successfully for years after dropping their old channel names UKTV History etc. U&Dave just weakens the ever successful "home of Witty Banter" Dave brand too. Of course they won't do a UTurn on this but as if someone thought this was a great idea.
The "U" even looks like the UTV logo.