[Kunst]

I just read about this rebrand this morning. I understand UKTV wants to strengthen their own masterbrand but this is just missing the mark entirely.

Every channel's brand will end up getting diluted in the long term when this rebrand happens.

I definitely agree with the user who thinks that brands like W, Yesterday and especially Dave, only work as their own brands, not with something else being attached to.

I disagree with people who think the masterbrand should be needed, but definitely there are also better ways to do it?
Like adding a small "UKTV" or "by UKTV" without ever saying it? A strategy that some broadcasters use
It all screams insecurity by UKTV.

I understand UK broadcasters are peanuts compared to the standalone American brands I've mentioned earlier and might want more recognition, but definitely brands like Gold, Dave and Yesterday are well established by now?