29-11-2023, 12:44 PM
Not convinced. I quite like the idea of using different weights of the same typeface for the logos of each channel, that's nice and modern. But they clearly got to doing the logo for Dave, lost confidence, and decided to stick with Clarendon. And it looks so disjointed as a result.
The whole 'U&' thing might work well as a campaign to reinforce the brand for the family of channels. But as the brand itself? Incredibly weak.
The whole 'U&' thing might work well as a campaign to reinforce the brand for the family of channels. But as the brand itself? Incredibly weak.