29-11-2023, 12:57 PM
U gotta be joking me. This doesn't work on any level. How did this get past a joke opening line at a pitch meeting?
W itself as a channel name is awful, but then to rename it to U&W. It beggars belief that this is real.
Personally, I think they should have just kept the 'UK' prefix and had their themed channels like UK Gold, UK History etc. and then they could have used UK Play as the name of their streaming service instead of a short lived music/comedy channel. It all started to go downhill when they added 'TV' to the master brand and renamed all the channels to enforce it.
They said this with a straight face?!
W itself as a channel name is awful, but then to rename it to U&W. It beggars belief that this is real.
Personally, I think they should have just kept the 'UK' prefix and had their themed channels like UK Gold, UK History etc. and then they could have used UK Play as the name of their streaming service instead of a short lived music/comedy channel. It all started to go downhill when they added 'TV' to the master brand and renamed all the channels to enforce it.
Quote:"The entertainment market is so awash with confusing and bizarrely named offers"
They said this with a straight face?!