29-11-2023, 01:06 PM
There's a reason why nobody remembers U Direct Films.
But seriously, I echo most reactions on this thread and think this seems utterly grim. UKTV Play is a little bit of a mouthful, sure, but... would bringing back the UK prefix be that hard? It's better than hearing people call a channel Ewan Yesterday.
I had a sinking feeling after the Dave rebrand that things were going to go south. I know it was fairly inoffensive but it was so boring and bland compared to what came before it that I just couldn't see things getting any better.
What's telling is the amount of negativity coming from "normies" on Twitter, not just pres fans. As previously mentioned, Dave was named as f**k to provoke a reaction towards a similarly quirky channel. As for UKTV G2, there was an acknowledgement of how silly the name was, at least by the CAs. This, however, reeks of that out-of-touch back-slapping nonsense from overpaid marketing people. I dread to think how the on-screen pres will look.
But seriously, I echo most reactions on this thread and think this seems utterly grim. UKTV Play is a little bit of a mouthful, sure, but... would bringing back the UK prefix be that hard? It's better than hearing people call a channel Ewan Yesterday.
I had a sinking feeling after the Dave rebrand that things were going to go south. I know it was fairly inoffensive but it was so boring and bland compared to what came before it that I just couldn't see things getting any better.
What's telling is the amount of negativity coming from "normies" on Twitter, not just pres fans. As previously mentioned, Dave was named as f**k to provoke a reaction towards a similarly quirky channel. As for UKTV G2, there was an acknowledgement of how silly the name was, at least by the CAs. This, however, reeks of that out-of-touch back-slapping nonsense from overpaid marketing people. I dread to think how the on-screen pres will look.