[Allanbuzzy]

I respect Wolf Olins, especially with how they've done a tremendous job with the BBC rebrand.

But this is genuinely baffling. What exec thought "&" would be a good unifying identity for the channels? Was Dave not recognisable enough? Were they Googling the names, not finding any results of UKTV Play or god forbid, W? If you had an issue with the brands not unifying the UKTV brand name, here's a crazy idea:

Bring back the "UK". UK Gold, UK Yesterday, UK Dave, UK Drama, etc. "U&" is not going to become anything in lingo, people are still going to call the channel Dave.