[Asa]

Like the changing of the seasons, the whole prefix/don’t prefix comes back around again.

I agree with what everyone's said. And no-one is going to call the channel ‘U and Dave’. ‘U&W’ is laughable.

For 30 years, UKTV has had shows that people are passionate about - crime, drama, witty comedy and more - but until now it’s felt disconnected.

Exhibit A:

twitter.com 

I’d say Lambie-Nairn did a pretty decent job in ‘97 that’s conveniently forgotten.

I see the cheesy social media posts from all the brands have appeared too (no doubt written by the same person minutes apart).

How much content is available on UKTV Play? It'll be a little disingenuous to say "Now on U&Drama..." if they don't have the rights to stream it.