[JAS84]

Which is why UKTV should remain the corporate name, and only UK be used on the channels - as it was when UKTV first launched in 1997!

That & - can't help thinking it my cause some problems with URLs somewhere along the way.

Not really. They'll just spell the and out. uanddave, uandgold, uandyesterday, etc.

TVS, like TSW, TVAM etc were never part of any legal entity that become owned by ITV  so never theirs to choose to keep.

U&W is as dumb as UKTVG2 or whatever it was as a brand.  And the & sign, on a 2023 brand? Can you even use it on all social media usernames?

Yeah - TVS was taken over by Fox Family Worldwide, and that was in turn taken over by Disney. Who of course didn't maintain any of the paperwork, putting the shows into limbo and allowing someone else to reuse the TVS name and logo. But hasn't ATV been reused as well - which should be owned by ITV since it was the original name of Central?