[chinamug]

I still cannot understand why UKTV would do this to potentially do long term damage to their channels brands for the viewers in the short to medium term. I still like the current names of their channels at this time. I don't see anything wrong with them. Why do UKTV executives have to change something so quickly when their brand isn't broken? This rebranding stuff is just a vanity project for them and nothing more.

In the eyes of the viewer who is into streaming a lot of shows and movies online at the moment; What could they say as an initial response when they hear from UKTV that they are adding the letter U and an '&' to their current names of their channels on both their linear & streaming platforms. Would the regular streaming viewers be happy with that situation or not or would they care that it is happening in the first place?

In theory; this new rebranding exercise from UKTV is trying to prioritise their streaming viewers first over the linear viewers. However is it not the case that both viewers who watch their channels on both linear and streaming would become very frustrated & confused with this plan coming out of the woodwork?

It might not make much difference to viewers who live in either England, Scotland or Wales.

But for viewers in Northern Ireland and in some cases the Republic of Ireland if they use FTA Satellite/Freesat and Saorview; it could cause some confusion for viewer's EPG's there if they see the new names of these channels if have UTV from NI on it as well.

UTV Live is still being used for their main news bulletins in Northern Ireland.

Would ITV have any official plans in place to eventually scrap that name to replace it with ITV News Northern Ireland sometime in 2024?

It's not only being used for the News Bulletins, UTV is used on the GMB local Bulletins for Northern Ireland, The Logo and name are used for promo's for Northern Irish Made content, so the UTV name is used once or twice an hour every hour during primetime. It's attached to all local programmes at the finish and often the start of shows, and It's used verbally (A lot!) by presenters on UTV Live, UTV Life and on View from Stormont. It's still commercially a valuable piece of property, (The Northern Irish advertising landscape is somewhat different to England and Wales) Even if ITV dropped it in the morning It's likely they'd look for some sort of settlement. After all these are not charities they're running.