[dbl]

Isn't UKTV entirely owned by BBC Studios now? Why not do what they did in 1997, and just copy the BBC's style - in this case, using the Chameleon branding style. That'd be UKTV at the top and the channel name at the bottom.

It doesn't work like that. UKTV although owned by BBC Studios, is treated as a separate entity. Decisions like this rebrand have been consulted with the heads of BBC Studios and the BBC.