30-11-2023, 11:55 AM
Just thinking in terms of the rebranding of UKTV Play to simply 'U'. Will that be possible on the App Store? I know they have guidelines in place that prevent an app from being named with one letter which Twitter had to appeal to get approval for the 'X' rebrand. I imagine a lot of money was involved in that deal, but I'm curious if UKTV Play would also be allowed to change its name to just one letter too.