30-11-2023, 03:10 PM
This does seem like a very convoluted way of not using the "UK" prefix, which was well recognised in the public consciousness in the 00s. Perhaps it would be difficult to trademark - too generic?
The 2007 Dave rebrand was bold in its direction and confidence. It was a complete "wtf" moment at the time but it was executed flawlessly. And it must be remembered it replaced a much maligned brand of nothingness - UKTV G2. How we come full circle!
This new strategy strikes me as the complete opposite - a brand totally lacking in confidence, unsure of its identity and perhaps even the long term viability of its business model in the ultra competitive streaming age.
The 2007 Dave rebrand was bold in its direction and confidence. It was a complete "wtf" moment at the time but it was executed flawlessly. And it must be remembered it replaced a much maligned brand of nothingness - UKTV G2. How we come full circle!
This new strategy strikes me as the complete opposite - a brand totally lacking in confidence, unsure of its identity and perhaps even the long term viability of its business model in the ultra competitive streaming age.