30-11-2023, 04:03 PM
(30-11-2023, 03:10 PM)Jonny Wrote: The 2007 Dave rebrand was bold in its direction and confidence. It was a complete "wtf" moment at the time but it was executed flawlessly. And it must be remembered it replaced a much maligned brand of nothingness - UKTV G2. How we come full circle!
The problem is that although Dave was a success, it didn't translate as well to other channels. And under past leadership, it became a disjointed mess, especially with promoting UKTV Play, so unifying was on the cards, the issue now is the execution - which I guess we'll all see later in the new year.